Hi! I'm a creative director and copywriter with 20+ years of experience shaping brand stories for Fortune 100 companies, tech startups, and cultural institutions.
Most recently, I led content strategy for Intel’s Software & Advanced Technology Group. While there, I collaborated with product teams, external agencies, and executives to launch a series of deep-tech startups, build global marketing campaigns, and position Intel engineers as industry thought leaders.
My background spans brand strategy, editorial direction, and creative leadership across a range of sectors—from luxury travel to enterprise software. Now based in Barcelona, I’m open to freelance opportunities with teams who want to sharpen their messaging and elevate their brand voice.
RESUME
Intel Corporation
Creative Director of Copy • Software & Advanced Technology Group • Jan 2022−Jun 2024
• Spearheaded content strategy across SATG brands, including Intel Software, Intel Labs, and Intel Ignite, elevating the group’s global visibility and market presence.
• Directed a cross-functional team of writers, designers, and content producers to deliver cohesive, on-brand websites, social media campaigns, and videos.
• Collaborated with CTO, Intel Fellows, and executive leadership to craft corporate messaging, LinkedIn campaigns, high-impact keynotes, and thought leadership content.
Intel Corporation
Creative Director of Copy • Emerging Growth & Incubation • Mar 2020−Jan 2022
• Led creative content strategy for a diverse portfolio of high-growth initiatives, including Intel Drone Light Shows, Intel RealSense, and Intel Geospatial.
• Developed foundational brand assets, from taglines and websites to explainer videos and sales decks, for Intel-funded startups.
• Partnered with external agencies and business unit leaders to establish and promote the Intel Incubation Program.
• Produced executive-level communications for the EGI leadership team, including speeches, presentations, internal announcements, and social media posts.
Travel Leaders Group
Senior Copywriter • Apr 2017−Mar 2020
• Led concept development and execution of content across integrated campaigns, luxury print publications, and digital platforms for global travel and hospitality clients.
• Wrote long-format editorial content for Travel Leaders’ flagship publications, including Andrew Harper Traveler, SELECT, Inspired, and Viewfrom36k.
• Produced over 150+ marketing assets annually for high-end cruise lines and hotels, including Belmond, Cunard, Regent Seven Seas Cruises, and Paul Gauguin Cruises.
Freelance Copywriter and Copy Editor
Feb 2009−Apr 2017
• Provided editorial, branding, and content development services for a wide variety of clients, including: Nasher Museum of Art at Duke University, American Psychological Association, American Indian Artists Inc., University of Pennsylvania School of Nursing, Pentagram, and the United Nations Development Corporation.
Pentagram
In-House Writer and Editor • Jan 2007−Feb 2009
• Served as the primary editorial resource for clients, including Citibank, Harley-Davidson, NYU, the Metropolitan Museum of Art, and the National Trust for Historic Preservation.
• Produced editorial content for Pentagram’s online and print publications, including the Pentablog, Pentagram Papers, Pentagram Marks, and The Black Book.
• Collaborated with partners and designers to maintain editorial tone and elevate brand storytelling across formats.
Parsons School of Design
Adjunct Faculty • Aug 2005−Dec 2009
• Taught courses in visual culture, design theory, and global design issues.
• Developed curriculum focused on critical thinking, visual literacy, and design history for undergraduate and associate degree students.
• Mentored students across disciplines in writing, research, and presentation skills.
EDUCATION
M.A. History of Design, Parsons School of Design
B.A. History of Art, Bard College