Hi! I’m a creative director and senior copywriter with twenty years of experience creating content for clients ranging from Fortune 50 companies and tech startups to luxury travel brands and museums.
As the creative director of copy for the Software & Advanced Technology Group at Intel, I work with a dynamic group of business leaders, marketing executives, and software engineers to support Intel’s software-first initiative. On any given day, my team and I can be found developing strategic marketing content that helps drive a unified software vision for Intel.
When not working, I’m often cooking, reading, or hanging out with my husband and two kids. We live in Chapel Hill, North Carolina, and spend lots of time outside, either in the woods or at our neighborhood lake. We’re also avid travelers. Whether we’re driving to the beach or mountains or going abroad, we are always planning a trip somewhere.
RESUME
Creative Director of Copy, Jan 2022−Present
INTEL CORp, SOFTWARE & ADVANCED TECHNOLOGY GROUP
• Develop and guide content for strategic marketing initiatives across the SATG portfolio including Intel Ignite and Intel Labs
• Establish Intel CTO Greg Lavender and other SATG executives as internationally recognized thought leaders by building their cross-platform presence
• Partner with Intel Fellows and technical experts to turn complex topics into clear and concise content for video scripts, speeches, presentations, and editorials
Creative Director of Copy, Mar 2020−JAN 2022
INTEL CORP, EMERGING GROWTH & INCUBATION
• Drive the ideation and execution of creative content across EGI business units including Intel Drone Light Shows, Intel Geospatial, and Intel RealSense
• Work with startups in the Intel Incubation Program to develop brand assets such as taglines, mission statements, websites, pitch decks, explainer videos, and sales collateral
• Support EGI’s corporate communications by writing and editing speeches, presentations, social media posts, and org announcements
SENIOR Copywriter, Apr 2017−Mar 2020
TRAVEL LEADERS GROUP
• Led content development for national and international advertising campaigns, websites, and special edition print publications
• Wrote short- and long-form articles for Andrew Harper Traveler, Postcards, SELECT, Luxury Travel, Viewfrom36k, Vacation.com, and Inspired
• Wrote print ads, direct mail, blogs, and social media content on behalf of Belmond, Cunard, Regent Seven Seas Cruises, Paul Gauguin Cruises, and others
In-House Writer, Jan 2007−Feb 2009
PENTAGRAM
• Writing, research, copy editing, and proofreading for clients including Citibank, Harley-Davidson, New York University, Vitra, the National Trust for Historic Preservation, and the Metropolitan Museum of Art
• Wrote and edited B2C communications and publications including the Pentablog, the Black Book, Pentagram Marks, and Pentagram Architecture
RESUME
Creative Director of Copy, Jan 2022−Present
INTEL CORp, SOFTWARE & ADVANCED TECHNOLOGY GROUP
• Develop and guide content for strategic marketing initiatives across the SATG portfolio including Intel Ignite and Intel Labs
• Establish Intel CTO Greg Lavender and other SATG executives as internationally recognized thought leaders by building their cross-platform presence
• Partner with Intel Fellows and technical experts to turn complex topics into clear and concise content for video scripts, speeches, presentations, and editorials
Creative Director of Copy, Mar 2020−JAN 2022
INTEL CORP, EMERGING GROWTH & INCUBATION
• Drive the ideation and execution of creative content across EGI business units including Intel Drone Light Shows, Intel Geospatial, and Intel RealSense
• Work with startups in the Intel Incubation Program to develop brand assets such as taglines, mission statements, websites, pitch decks, explainer videos, and sales collateral
• Support EGI’s corporate communications by writing and editing speeches, presentations, social media posts, and org announcements
SENIOR Copywriter, Apr 2017−Mar 2020
TRAVEL LEADERS GROUP
• Led content development for national and international advertising campaigns, websites, and special edition print publications
• Wrote short- and long-form articles for Andrew Harper Traveler, Postcards, SELECT, Luxury Travel, Viewfrom36k, Vacation.com, and Inspired
• Wrote print ads, direct mail, blogs, and social media content on behalf of Belmond, Cunard, Regent Seven Seas Cruises, Paul Gauguin Cruises, and others
In-House Writer, Jan 2007−Feb 2009
PENTAGRAM
• Writing, research, copy editing, and proofreading for clients including Citibank, Harley-Davidson, New York University, Vitra, the National Trust for Historic Preservation, and the Metropolitan Museum of Art
• Wrote and edited B2C communications and publications including the Pentablog, the Black Book, Pentagram Marks, and Pentagram Architecture
Teaching
Adjunct Faculty, Aug 2005−Dec 2009
PARSONS SCHOOL OF DESIGN
• Undergraduate and associate degree courses Global Issues in Design, History of Graphic Design, and Introduction to Visuality and Design Theory
BOOK EDITING
Freelance
• Home to the World: The United Nations and New York City (2021) UNDC
• Pop América 1965–1975 (2018) Nasher Museum of Art/Duke University Press
• No Reservation: New York Contemporary Native American Art Movement (2017) AMERINDA
• Caneel Bay & The Legacy of Laurance S. Rockefeller (2016) Caneel Bay Resort
• The Furniture of Charles and Ray Eames (2007) Vitra
EDUCATION
M.A. History of Design, Parsons School of Design
B.A. History of Art, Bard College